They make the holdback, also they have incentives based on volume and other perksi find it had to believe they are only making $4K on a $100K truck, dealerships must make 20-30% by just selling at MSRP. i have never worked at a dealership but people that do, they have told me they get their cars for 75-85% of the MSRP, so at MSRP they are making 15-25% on the truck
Do you think Tungsten 1500 RAM that was selling 15k-20k bellow MSRP was a money loss for the dealers? You dont see the discounts because they started MAAP pricing 13 days ago but invoice doesnt mean everything bellow is a money loss for dealers
'22 -'24 TRX sold on this forum for thousands bellow invoice by several dealers.
