I just bought mine at 9k above msrp. I searched for a month for Trx lunars and called no less than 20 dealers all over the country in the last 7 days.
While many advertise MSRP price I found none who sold for msrp. Every one of them when I called gave me the mark up price. Once was literally 40k markup that they generously offered to goto 35k. That was in Henderson NV and it was advertised at 108k (as it had side rails).
After a lot of calling the lowest I found was 116k before TTL and as I was talking to the guy another salesman sold it. I ended up getting what I felt was a reasonable deal at a place in Texas for 118 K (but they then increased my trade value by nearly 2k).
Market supply and demand. Is what it isw