I think it could run into the same issues as the Lightning or previous SRT. It looks too "fast and the furious" to me and I think the marketplace desires a truck that looks like a truck. This looks like a NISMO truck.
But different strokes for different folks. Just not sure something like this will get a ton of sales in the states.
9000 Viper rams sold in 3 years and they ended it. What you would have is summer only vehicle, with less towing and payload than a trx, that looks good (if your into that) but not as good as a challenger, that is fast, but not as fast as a challenger. No market for it with so many fast cars and cools trucks available.