- Dec 10, 2019
- Reaction score
- Austin, TX
- Current Ride
- RAM 2500 Diesel
Here's an interesting article on Motor1.com that talks about how RAM came up with the TRX name.
Just before the official premiere of the truck, Automobile Magazine had the chance to talk with Mike Gillam, TRX's exterior-design lead, and ask him questions about its design and overall conception. Apparently, they thought the TRX is a reference for T-Rex too, but he told them the real story.
“Because of the short timeline, we actually had a sheet of craft paper up in the studio, and we had probably 200-plus different naming ideas. A lot of them were really cool, out there and exciting. And at the end of the day, legal couldn't vet any of those names fast enough for the reveal. So, it was really just a timing thing,” Gillam told the publication.
Continue Reading @ Motor1.com