Spoken like a typical american that asks "how much down and how much a month" not "how much does it cost"......
If you are financing anything it is easy to get into the "you are spending X dollars already whats a few more" but if you are writing a check or handing over cold hard cash it is very apparent what an extra $5,000 is.....50 more $100 bills which is a lot of money no matter what the sticker price is and pretty much everyone would change their tune if they had $85,000 stacked in cash in front of them to spend on a truck they would only choose the options they really want and not just "load it up" and they would likely try harder to shop around for a dealer willing to give them the best deal around and not agree so quickly to ADM but that is just my 2 cents and unless you are my kids you don't have to listen to me.
I personally didn't chose carbon fiber, Harmon Kardon, Red Accents, hood or bed graphics, or a sunroof all though they are all options that look good it was an extra $7k plus that I didn't want to spend for aesthetics when I could buy accessories for the truck that I would use more or hell for that price I could get some decent used quads and dirt bikes to take with on off roading trips. All in all my MSRP came out to $83,500 which is still a hell of a lot for a truck but a lot less than what was previously tied up in my current truck plus hellcat challenger which this truck is replacing both