I like that FCA is going to let some of the attention die down form the release of the other trucks (Bronco, Raptor etc). I hope the TRX is the only truck in the spotlight when it comes out. Don’t get me wrong, I’m super excited to see the truck but now isn’t the best time.
I think it is great RAM is aiming squarely towards the Raptor with this release. RAM/Dodge has always had the best marketing department. I bet there will be some awesome commercials once the TRX is out.
I stopped by the Ram dealership today in Renton, WA (where I bought my 12 Ram 2500 Laramie). No allocations or additional information as of yet. They did say they will mostly likely sell above MSRP. I told the sales guy I'll look elsewhere if they trying to go above MSRP. They took my info and said they'll follow up when more information comes their way. Will likely need to price shop locally or out of state.